One of the most valuable assets your export business can ever have is your Brand – yet surprisingly many businesses do not take a planned approach to developing their brand when developing export markets.

Facilitator Patrick Baker will provide a step-by-step approach to branding your business, product and services for the export customers you are targeting. This workshop will show you how to work towards developing a strong and valuable export brand image.

The workshop addresses the following key issues:

• Export customer and market analysis and information collection
• Selection of the most attractive export target markets
• Development of the optimum brand positioning in selected export markets
• Development of  communication messages for export customers
• Promotions planning for export markets

You will also get help to develop your most effective communication message and define the most appropriate method of communicating with your customers. This workshop is supported with workbooks and tools.